kaedax

Ecommerce · 720-hour cycle

Ecommerce that outgrew
the template.

kaedax builds custom ecommerce software — product configurators, headless storefronts, ERP-connected operations — in a fixed 30-day (720-hour) cycle. For brands that have outgrown Shopify templates but can't absorb a six-month replatform, we ship the differentiated surface and integrate it with the stack you already run.

shop.bough.co/configure/oak-shelf

Config → checkout

38%

+38% vs old

Lighthouse

99

CI-enforced

AOV

$412

+22% mom

Render p95

0.4s

live preview

OptionSelectionLead timePrice ΔStock
MaterialWhite oak · FSC+0 days$0 in stock
Width2400 mm · custom+4 days+$180 made to order
FinishMatte natural+0 days$0 in stock
BracketsBlackened steel+2 days+$64 low stock
AssemblyFlat-pack + guide+0 days−$40 default
price recalc 38ms · erp sync ✓ · 3pl lead times live · cart preserved
representative build · web console + mobile · anonymized under NDA
Try bazaar — live storefront with cart

[ §01 ] the problems we're hired for

Where ecommerce builds
actually go wrong.

01

You've outgrown the platform, but a replatform is a year of risk

Full replatforms routinely blow past two quarters and stall revenue while they do. We ship the surface that actually differentiates you — the configurator, the subscription logic, the B2B portal — and integrate with the platform you already have.

02

Configurator depth is where templates die

Made-to-order, bundles, regional pricing, B2B tiers — the moment your catalog has real logic, template platforms fight you. Our BOUGH engagement replaced an outgrown Shopify flow with a custom configurator and lifted configurator-to-checkout conversion 38%.

03

Your ops team lives in seven browser tabs

Inventory in one tool, logistics in another, finance in a third. We've built full custom ERPs for retail brands before — unified inventory, logistics, finance, and customer service is a solved problem with the right data model.

04

Site speed is a revenue line

Conversion decays measurably with every 100ms of latency. Our builds carry a Lighthouse 99+ budget enforced in CI — performance is a gate, not a hope.

[ §02 ] what ships

One cycle.
Production, not prototype.

The shapes of ecommerce work that fit a 720-hour cycle. Every build ships with runbooks, monitoring, and 30–60 days of post-launch on-call.

PCI-aware checkout DPDP / GDPR defaults Perf budget in CI Analytics from day one
[01]

Product configurators

Made-to-order logic, live pricing, visual previews — the surface that converts considered purchases.

[02]

Headless storefronts

Sub-second commerce on your existing backend, Lighthouse 99+ enforced in CI.

[03]

Ops & ERP integration

Inventory, logistics, finance, and service unified — built by a team that has shipped a full custom retail ERP.

[04]

Subscription & B2B surfaces

Tiered pricing, recurring logic, wholesale portals, quote workflows.

[ §03 ] proof

all case studies →

Thirty days from a brief to a configurator our old agency said needed two quarters. Conversion went up 38% in the first month.

Daniel Mercer

Daniel Mercer

Founder · DTC home goods brand

[ §04 ] questions

Ecommerce founders
ask us first.

01

Should we replatform off Shopify or build custom?

+

Usually neither extreme. Full replatforms risk two-plus quarters of stalled revenue; staying put caps your differentiation. The cycle-friendly answer is building the custom surface that actually converts — a configurator, a B2B portal — and integrating it with the platform you already run. We tell you which on the scope call.

02

How much does custom ecommerce development cost?

+

Agency quotes for custom commerce builds typically run $40,000–$200,000 over 2–6 months. kaedax prices per fixed 720-hour cycle, shared on the scope call. One cycle covers a focused surface like a configurator with checkout integration.

03

Can you integrate with our existing stack (Shopify, ERP, 3PL)?

+

Yes — most of our ecommerce work is integration-heavy by design. We build adapter layers around your platform, ERP, and logistics providers so the custom surface drops into the operation you already run.

04

How fast will the storefront be?

+

Lighthouse 99+ is a budget enforced in CI on our builds, not a marketing claim. Performance regressions block merges the same way failing tests do.

05

Do you handle payments and PCI compliance?

+

We build PCI-aware: tokenized payments through Stripe or your processor, no raw card data touching your servers, DPDP and GDPR-respectful defaults on customer data.

Fits a cycle,
or we say so.

A 15-minute scope call with a kaedax founder and the engineer who'd lead your build. We either fit your ecommerce product into 720 hours, or we tell you why not — same call.